I'm a member of the copyleft FAT Lab and lead R&D at Rocketboom, where I've created Know Your Meme and Mag.ma
I also teach the Internet Famous Class at Parsons, where your grade depends on your online popularity.
Selected press:
NBC,
TIME [2],
CurrentTV,
Gawker,
Mashable,
TechCrunch,
BuzzFeed
,
ArtNews
posts tagged 'merb'
Have you ever clicked what appears to be an awesome link and received a rendition of Rick Astley’s hit single, “Never Gonna Give You Up” instead? You, sir, have been rickrolled.
Don’t know what I’m talking about? Click here:

Presenting the #1 weapon in the war on rickrolls: the Rickroll Database
There’s also simple user vetting of the roll-itude of blacklisted URLs; confirm or dispute entries for mad props & fame
x-posted on the Free Art & Technology Lab