Glif

The Glif wordmark drawn as a black-ink technical diagram, with dimension lines and registration marks

One of the five Glif v2 launch videos, all made with Glif. Also on YouTube.

Glif is a creative AI agent for marketers and small businesses. Tell it what you want in plain words, drop in a product photo or your brand guide if you have one, and Glif picks from 100+ AI models and tools for images, video, audio and text, runs each step and hands back finished media. Then you ask for changes until it’s right.

People use it for ads, product photos, short social videos, YouTube thumbnails, music videos, voiceovers and memes. One brief can turn into a whole campaign that shares the same look. You can also drive it from Claude, ChatGPT or Cursor through the Glif MCP server.

I’m the co-founder and CTO. Fabian Stelzer and I started it in late 2022.

Collage with the Glif wordmark in the middle: colorful 2023 glif cards on a starry black background on the left, torn paper, and on the right the hand-drawn anime study from the v2 launch video with the calico cat Glif v1 on the left, v2 on the right. Made with Glif, like the masthead up top.

Glif v2: the creative agent

In April 2026 we launched Glif 2.0. We rebuilt it from scratch around one agent that does the model-picking and plumbing for you, instead of you wiring up workflows by hand. To prove the point, Glif made all five of its own launch videos, including the anime one above.

The Glif 2.0 homepage: a Glif 2.0 Is Here banner, the headline One chat, all AI models, a chat box reading I need a launch video for my startup, and tabs for Viral Video Formats, Video Special Effects, Content Creation, Branding and Design, and Image Editing above example cards The homepage a week after the v2 launch, April 2026.

The same day we announced a $17.5 million seed round led by a16z and USV, with Interface, Two Small Fish Ventures and SpiceCap.

Glif v1: “all prompts, no code”

The first Glif was a creator platform, an “all-prompts, no-code” generative AI sandbox. It started with Fabian’s HOLOSHEET, a Google Sheet that chained GPT-3 and Stable Diffusion together to write illustrated stories:

A Google Sheet titled The Wizard and the Lost City of Gold: a story prompt cell, Generate Story and Generate Images buttons, and four scenes, each with an AI-generated image and a paragraph of story text HOLOSHEET, story edition. From Fabian's tweet, October 3, 2022.

We turned that idea into a website. You wired a few prompts and models together into a little AI mini-app called a glif, shared it, and anyone could run it or remix it into their own. For a while we also called them “spells.”

Black Glif landing page reading Magical AI Things Everyone Can Create, with a row of glif cards below: Magical Synthesizers, Fashion Trend Predictooor, Tarot Bot, Galaxy Brain Meme Generator, Laurel The Time Traveller, Wiki Adventure and Spellcasters Academy The waitlist page, February 2023. "We call em Glifs."

A block in the Glif builder called imageToText3: a MiniGPT4 model dropdown, an image input, and a prompt asking for a detailed description of the image's aesthetic One block in the builder, November 2023. Each block is a model call, and blocks feed into each other.

The Geocities glif by jamiedubs: the input crypto bro on the left, and a generated web page on the right with a magenta header reading CRYPTO BRO and the text Welcome to the crypto revolution My Geocities glif, December 2023. Type a theme, get a homepage.

The Glif alpha homepage with the headline GLIF Makes You AI Master No Disaster, a tooltip reading This is a Glif! Re-run to see something new, category chips like Image Generators, Memes, Comics and AI Selfies, a search box and a row of featured glifs A dev build of the homepage, January 2024. The headline was itself a glif, so every click re-rolled it.

On v1 you could:

The Glif homepage in June 2025, headlined Glifs are fun AI apps anyone can build, with chips like Save Time, Make Memes, Grow Audience, Build Apps and Viral Videos, and Featured glifs including Cupertino Liquid Glass and Basquiatize The homepage, June 2025.

By mid-2025 glifs were growing into agents that could chat and call tools, and the homepage followed. That’s the road that led to v2.

Dark Glif homepage headlined The creative agent platform for builders, with the line Build and discover incredible AI agents and the skills that power them. One platform. All models. Zero limits., above a grid of generated images, a sample agent chat and an Integrations panel The homepage, August 2025.

The Wojak moment

In June 2024 a Wojak meme generator built on Glif took off. Know Your Meme tracked it spreading across Reddit, Instagram and X, including a post from Marc Andreessen that got over 3,000 likes in a day. Know Your Meme also gave Glif its own entry, which felt like coming full circle.

The Most Popular tab on Glif in June 2024: Controlnet Any Word with 751.7K runs, Wojak Meme Generator by fab1an with 383K runs, plus SD3 and Stable Diffusion helper glifs, Landscape Anyone and a soccer badge generator Most popular glifs, June 28, 2024. The Wojak Meme Generator was at 383K runs.

Press

Team

Late 2022–present